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Asset Management



For hotel owners who wish to be hands-off the day-to-day, MacMillan & Richler can serve as the owner representative and provide daily oversight. We build win-win relationship with the franchisor, ensuring compliance with brand standards and leverage the strength of the brand. We interact with the on-site manager to ensure the property is well maintained, and conduct property inspections and operational performance reviews. Daily reports, Monthly executive summary and in-person meeting keep the ownership apprised of the operation. Annual Budget and Capital Plan will also be developed for the ownership. Our 24/7 Asset Management service includes improving the hotel team's knowledge and performance, ultimately optimizing ROI for the owner.



Operation Review / Reorganization



Periodically, every hotel should have its operation objectively scrutinized by a third party. ​ Hotel team members are too busy dealing with the day-to-day demands of the operation, and familiarity makes it difficult to "step outside the box" to see objectively. MacMillan & Richler performs in-depth operation review, and provides the hotel with a blueprint of possibilities that will improve operational efficiencies, minimize wastage, improve guest experience, and elevate staff morale - ultimately returning better GOP to the owner. The customized review project can be across the entire hotel operation, or be limited in scope. The hotel will be provided with a detailed report, and has the flexibility to action any or all of the recommendations. MacMillan & Richler can also take on the implementation project.



Due Diligence & Handover



MacMillan & Richler provides Due Diligence and/or Handover service to hotel buyers who may not have available personnel, capacity or expertise to execute the process. For Due Diligence, we will request and inspect documents from the Seller, review financial data, and verify vendor and customer contracts. A detailed written report will summarize the actual findings and MacMillan and Richler will provide its opinions on the status of the business. For a Handover project, we will work closely with the Buyer's team to ensure all legal, banking and business requirements are fulfilled for a smooth ownership transition. We will ensure all vendor and customer contracts are transitioned (renewed, assigned, or cancelled, per Buyer's discretion). On day of Handover, we will verify hotel inventory, advance deposit, A/R, G/L, house accounts, cash-on-hand, etc., are all accounted for. A Handover Report will summarize the transaction with adjustments detailed for the ownership and legal teams.



Sales & Revenue Development



Each hotel is unique, with its own set of strengths and weaknesses, challenges and opportunities. That's why we don't offer cookie-cutter solutions. MacMillan & Richler works hand-in-hand with existing hotel personnel to understand their capabilities, analyze hotel data and market conditions, and provides the hotel with recommendations and a strategic blueprint for success. The hotel and ownership can choose to implement any or all of the recommendations. Alternatively, MacMillan & Richler can be engaged to implement the recommendations, at which point we will provide developmental coaching to team members as needed, and guide them to execute effectively to achieve established goals. Sales is both an art and a science - we can help hotel owners to achieve the perfect balance.




Team Development



MacMillan & Richler provides custom services on team development, including:

  • ​Team cohesion and staff morale - as a 3rd party, staff opens up to us. In some cases, ownership may not even be aware of staff morale issues. We "listen" to staff members and provide feedback to the ownership on hidden issues.
  • Staff retention - we help ownership develop effective bonus plans, within its budget, to solicit improved results and reward staff accordingly. Bonus plans need to be refreshed periodically to have continued, positive effects.
  • Management development - we work with both new and seasoned managers and supervisors to hone their soft skills, which are essential in building efficiency and positivity.
  • GM mentorship - sitting at the top of the hierarchy, GM's need someone outside of his/her team (and ownership) to provide feedback and guidance. MacMillan & Richler provides periodic/ongoing mentorship to young GM's. Ownership enjoys the benefit of a lower-cost, eager and high-energy GM with the expertise and knowledge of a seasoned manager.


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Need more information? Please contact us.


MacMillan & Richler customizes its services to the specific needs of our client. We take great pride in our honesty and business integrity and will not recommend unnecessary services or prolong the service period beyond what is needed.


Client references available on request.



Our Mission is to help our clients optimize resources at hand,

develop and define processes and strategies to improve all aspects of their operation,

with the goal to increase revenue, maximize net profit and gain market share.